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COCHRAN COUNTY LOVE MEMORIAL LIBRARY COMMUNITY OUTREACH PLAN

Introduction

The town of Morton, the county seat and location of the Cochran County Love Memorial Library is on State Highway 114. It is located 30 miles south of Muleshoe, 24 miles west of Levelland, and 57 miles northwest of Lubbock in the northeastern part of Cochran County. New Mexico is approximately 20 miles west of Morton. Cattle ranching and farming are the primary industries. Cotton, wheat, maize, and peanuts are the main crops. Pump jacks dot the landscape.

Cochran County is named for Robert E. Cochran, a defender of the Alamo. There are three towns in Cochran County: Morton, Whiteface, and Bledsoe. The town of Morton is named for Morton Smith, the town founder. The Cochran County Courthouse lies in the center of the City of Morton adjacent to the intersection of State Highways 114 and 214.

Historical, Current, and Future Roles for the Library

Historically the library has provided educational and recreational reading materials to the community. Currently, in addition to that, the library provides: free and equal access to information, public computer access, and information assistance. In the future, the library would like to: promote lifelong reading, and literacy among different age groups.

Existing Programs

The library has not been offering on-going programs.

Identified Needs

There is a need in Morton for more recreational activities for people of all ages but especially for young people.

Library surveys indicated the hours the library is open are inadequate and inconvenient especially for those who work and for school children. School lets out at 3:45 which leaves little time for children to get to the library and use it after school. Currently the library hours are: 9-5 Monday-Friday. Major weaknesses identified included: outdated collection; old, slow computers; no community outreach, and no programs for children or other ages at the library. In addition, the library does not have a meeting room or designated area where programs can be held.

The library needed to update the vision and mission statement, goals and objectives. After getting the returned surveys and feedback from residents, the library updated them in order to effectively address the identified needs. The new vision, mission, goals and objectives are included in this document.

Identified Assets

Morton has the following assets: Cochran County Courthouse, Cochran Memorial Hospital, Morton ISD, Activity Building, Senior Citizen Center, The Morton Tribune newspaper, a grocery store, 5 restaurants, bank, 3 service stations, thrift store, Family Dollar, a few retail stores, Morton Area Chamber-Commerce, Department of Transportation office, Volunteer Fire Department, Sheriff’s Office with County Jail, Cochran County Livestock Building, and county airport. The community of Whiteface also has a school district.

Thank You Statement

The Cochran County Library staff would like to thank the Cochran County Commissioners and the County Judge for their continued support and for the opportunity to participate in the University of North Texas (UNT) PEARL project. In addition, special thanks go to County Auditor Danny Wisely for his patience and assistance. We would like to thank the local churches, Senior Citizen Center, Morton ISD and Whiteface CISD for being supportive of the library. We look forward to working more with them in the future.

We would like to thank the Robert and Ruby Priddy Charitable Trust for funding the UNT PEARL project and the library’ participation in PEARL. We would like to extend our personal thanks to Barbara Blake, PEARL Outreach Coordinator for her assistance in developing the library’s outreach plan.

The Cochran County Library would like to thank the Tocker Foundation for the $12,000 grant it received in 2010. This grant enabled the library to update its furnishings and to purchase new shelving. This will support the library’s efforts to improve the physical environment of the library for all patrons. The new shelving helps make the collection more accessible to library users.

Location

Cochran County Library
318 S. Main Morton, TX 79346
United States
33° 43' 23.0988" N, 102° 45' 33.3144" W
AttachmentSize
cochran_plan.pdf194.9 KB
Keywords: 
Free and equal access to information, Public computer access, Information assistance

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